Diciembre. 2019
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Cisco Completes Acquisition Of Sourcefire

Networking for networking: how Cisco uses social media marketing

The increased scrutiny on security is being driven by the evolving trends of mobility, cloud computing, and advanced targeted attacks. More than the attacks themselves, a major consideration is the change in what defines a network, which goes beyond traditional firewalls and includes data centers, endpoints, virtual and mobile to make up the extended network. A threat-centric security model lets defenders address the full attack continuum, across all attack vectors, and respond at any time, all the time. "To truly protect against all possible attack vectors, our focus is to examine the nature of modern networked environments and devices and to defend them by deeply understanding and analyzing the mindset of the attackers," said Christopher Young, senior vice president, Cisco Security Group. "Cisco's portfolio of integrated solutions support this focus by delivering unmatched visibility and continuous advanced threat protection, allowing customers to act smarter and more quickly -- before, during, and after an attack." Cisco and Sourcefire customers will benefit from Cisco's commitment to drive forward both the ASA and FirePOWER(TM) platforms. Cisco is also committed to open source innovation and will continue to support Snort(R), ClamAV(R) and other open source projects. With the completion of the transaction, Sourcefire employees join the Cisco Security Group led by Young. Additionally, Martin Roesch, founder and chief technology officer of Sourcefire, becomes vice president and chief architect for Cisco's Security Group reporting directly to Young. Under the terms of the agreement, Cisco is paying $76 per share in cash in exchange for each share of Sourcefire and assuming outstanding equity awards for an aggregate purchase price of approximately $2.7 billion, inclu ding retention-based incentives.
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This is the concept of the advisory I write called ValuTrader. At we show that 77% of all stocks are overvalued, 40.8% by 20% or more. 15 of 16 sectors are overvalued 13 by double-digit percentages, seven by more than 20%. This week there are four Dow components on this weeks ValuTrader watch list. These stocks will be added to the ValuTrader model portfolio on GTC limit orders to buy weakness to the value levels. Cisco Systems Cisco Systems : This computer and technology stock has a buy rating and is 8.9% overvalued, but is projected to gain 6.2% over the next 12 months. The stock has declined 13% since testing $26.45 on Aug. 13 and is just above its 200-day simple moving average at $22.70. Cisco is on this weeks ValuTrader Watch List with a semiannual value level at $22.76 with a monthly risky level at $25.40. General Electric General Electric : This multi-sector conglomerate stock has a buy rating and is 13.9% overvalued, but is projected to gain 7.9% over the next 12 months. GE is on this weeks ValuTrader Watch List with its Sept.
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Cisco: Don?t Fret Chambers Comments on Economy, White Box, Says Goldman

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That said, to the extent the Federal shutdown lingers and concerns into the debt ceiling escalate, we could see Ciscos guidance being impacted not only by lower Federal demand, but also by reduced CEO confidence more broadly. If that scenario were to occur, we would still prefer Cisco to other stocks in our coverage on a relative basis, given the companys strong execution, ongoing share gains, and discount multiple, which we believe will make it a relative outperformer in an environment where most enterprise-oriented companies may be taking estimates down. Note that this is not our current view, but something we are watching closely as events in Washington, D.C. unfold over the next 2 weeks. Jankowski also refers specifically to another article I wrote the same day , in which Chambers frankly admits that the company faces threats from white box vendors of networking an admission that she thinks is a good thing, and nothing that should worry investors overly much: Investors also cited Mr. Chambers comments in a Barrons interview on September 26 that IT as a service and white label will be our biggest competitors three to five years out, citing Amazon as an example of a competitor with 5% margins vs. Ciscos 65%. We dont view these comments as anything new, and in fact we view Ciscos accurate assessment of the competitive landscape as positive as it implies the company is investing in the right direction, rather than hiding form or denying industry trends.
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Return To Value Stocks: Cisco And Three Others To Buy

On a worldwide basis, around 80 percent of Cisco's annual revenues come through indirect channel sales. "That makes it vital for us to keep channel partners up-to-date on our latest demand generation campaigns, our PR activities and our branding strategies, so that they stay informed on what we say about ourselves as a company and, perhaps more importantly, give us vital feedback on how those messages are playing out in the market." Cisco keeps in mind the role that employees from outside of its marketing function play in broadcasting these messages. At the time of writing, for example, the company's chief technology and strategy officer Padmasree Warrior has almost 1.5 million followers on Twitter. Its chief futurist David Evans, meanwhile, is connected with over 67,000 people on LinkedIn. "As social media continues to break down the barriers between personal and professional lives, more and more of our employees have a role to play here," says Nixon. "We don't seek to limit them or prohibit them in any way, but we do issue clear guidelines and training, so that they understand their responsibilities to the company in social media." Anyone at Cisco who uses social media for work purposes must complete the company's Social Media Training and Certification programme and its social media policy is integrated into its Code of Business Conduct and new hire processes. According to Nixon, her UK and Ireland team have scored several notable successes on social media over the last year or so, including a 2012 post-Olympics Twitter chat with David Evans (@davethefuturist), as well as social media activities around the company's January 2013 Cisco Live event. These, she says, enabled conversations about the new innovations presented at this education and training event for IT professionals to go "deeper and wider", reaching more people. Looking forward, the marketer's job will be to learn from these types of engagement and adapt social media marketing activities in response, says Nixon.
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